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These times, no style property portfolio is complete without a hotel -- or at the extremely minimum, a luxuriously made suite. Tommy Hilfiger and Karl Lagerfeld are the most current vogue icons to consider their palms at hoteling, with Hilfiger lately purchasing Miami's The Raleigh Resort and Lagerfeld established to open up his first branded house in Macau (albeit not until 2017). They be a part of the ranks of numerous of the fashion industry's most legendary users, such as Bulgari, Armani, Versace, and -- until finally just lately -- Missoni (the Hotel Missoni model, alas, is calling it quits). "From a designer's point of view, a hotel presents you total latitude to deliver their way of thinking to everything, from the draperies to the textures and hues, that's what you indication up for," states Nikhil Bhalla, vice president of equity study in lodging at FBR Funds Markets. In a lot of circumstances, a resort acts as a form of huge-scale designer showroom. Armani Hotels, for occasion, are outfitted with furnishings from Armani House, ball robes accentuate the d谷cor at Milan's Maison Moschino, and no suite at Bulgari Lodge is comprehensive without the brand's signature silver. Diane Von Furstenberg debuted her interiors capabilities at The Claridge's Resort. "Lodges are a great way to showcase the style identity of a brand, and to undertaking a life style that goes beyond merchandise," notes Silvio Ursini, the government vice president of Bulgari Accommodations & Resort 信箱服務. Or, as Bhalla puts it, "the handbag expertise has extended itself into a life-style expertise." Hotel makes are just as eager to align by themselves with a trend manufacturer (even if they do not hand more than the reins totally). When they're not tapping huge-title designers to decorate their suites, lodges are conjuring up fashion-led ordeals to entice buyers, be it a Burberry trench coat-bank loan program or identical-working day shipping from Net-a-Porter. The handbag expertise has extended alone into a life style knowledge. Nikhil Bhalla, FBR Capital Marketplaces "For the client, who probably already likes the model, these experiences are an opportunity to experience it at a greater degree it helps them bond with model a small little bit much more than they would have prior to," explains Bhalla. It also offers the consumers a consistency that they may possibly not otherwise expect from a resort space. "When a female will come to us for a gown, she is aware of she's likely to appear beautiful and glamorous -- that is what we do. When she stays in our suite, she'll know the very same design and style ranges went into generating the room," notes James Mischka, 50 % of the layout label Badgley Mischka, which created a 1,700-sq. foot suite at The Breakers Palm Seashore. Branding a lodge suite with a style label also assists it achieve an extra stage of exclusivity. Bulgari Lodges, for instance, mimics the exclusivity of its style manufacturer by limiting its place count.文件倉
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