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Amazon would like you to purchase its first smartphone, the Fire, which it unveiled Wednesday. But it also wants you to use that telephone to buy more stuff ... from Amazon. And one particular of the device's most exclusive characteristics is designed to make it as straightforward as feasible do just that. It's named Firefly, and it is made up of image-, textual content- and audio-recognition engineering to help you scan and determine textbooks, tunes, videos and other things. Amazon desires you to use Firefly so a lot that the function has its very own devoted button on the side of the cellphone for 1-quit searching. "The Firefly button allows you recognize printed Internet and email addresses, phone figures, QR and bar codes, artwork, and above one hundred million objects, like tracks, movies, Television set displays, and products -- and take action in seconds," Amazon CEO Jeff Bezos mentioned in asserting the cellphone, which will run Amazon's Fire functioning technique. For instance, you could use the phone's cameras and sensors to discover an exotic fruit or vegetable, figure out who sings a track on the radio or assist send an e-mail to a new speak to soon after scanning their enterprise card. Can Amazon make funds off old audio? HBO displays headed to Amazon Prime Amazon takes purpose at Roku and Apple Television set Amazon purchases to ship Ahead of you acquire? But overlook all that. Effectively, except for possibly the music. When you've determined the tune, Amazon needs you to obtain it. From Amazon. Bezos demonstrated the attribute onstage Wednesday by utilizing the cellphone to immediately recognize items arrayed on a table, including a e-book, a CD and a jar of Nutella. As with merchandise like its Kindle e-visitors, Kindle Fire tablets and Amazon Fire Tv set, the Fireplace Mobile phone is designed to pull you into Amazon's increasing universe of merchandise and providers and then maintain you there. So with Firefly, the Amazon Audio Store will pop up as the default supply to purchase that track. And which is also exactly where people QR and bar codes arrive i 信箱服務. Firefly will make it even simpler to go after a habit that has proliferated in the smartphone age and pushed brick-and-mortar retailers nuts. A person will presumably be able to wander into a keep, pick out a merchandise they like, zap it with Firefly and, within a next or two, uncover out no matter whether it's obtainable on Amazon for much less funds. (And then probably even purchase it correct there from their mobile phone.) According to Amazon, the Firefly characteristic will acknowledge 70 million goods, 35 million tracks, 245,000 films and Television set episodes, and 160 live Television set channels. Which is a good deal of probabilities to spend funds. The Hearth also offers a three-D display screen. It ships July twenty five, though you can pre-buy it now. The cellphone is obtainable only on AT&T's community. If you will find one particular big difference between the Firefly-loaded Hearth Telephone and other Amazon hardware, it's the cost. At $199 for a 32GB design and $299 for the 64GB -- with an AT&T deal -- its expense is comparable with that of other substantial-stop smartphones. By comparison, the Kindle Fireplace tablet debuted in 2011 at $199, a entire $300 considerably less than the most inexpensive iPad two at the time. The 1st Kindle e-reader debuted about $four hundred but swiftly dropped in price. There are Kindles that can now be purchased for about $70. Below Bezos, the firm's method has been to market components for much less than its competitors, sometimes even at a decline, to get clients employing other Amazon items. As such, customers who acquire the Hearth soon will get a free of charge year's membership (usually $99) to Amazon Primary, which gives two-day delivery, cost-free streaming on Prime Immediate Movie and accessibility to the Kindle guide-lending library. Whether the Fireplace Mobile phone will be an instant hit remains to be witnessed. Buyers might be hesitant to acquire a cellphone online if they can't examination it out in retailers.存倉