Source: The Roanoke Times, Va.新蒲崗迷你倉Aug. 30--Botetourt County residents want and would adequately support a YMCA in Daleville, according to a market study released Wednesday night, but much more study -- and fundraising -- lie between that desire and construction.The study put a conservative estimate on the number of members in the first year a YMCA was open at Daleville Town Center at up to 2,000. The phone survey was paid for by contributions from local businesses."Apparently this is fertile soil here to consider a Y," said John Alderson, a Botetourt County insurance firm owner and school board member who has helped lead a community effort to draw the Y to the area.The study, conducted by Florida-based PB&A Marketplace Intelligence, which specializes in assessing potential Y locations, found that first year memberships could reach a 10 percent to 16 percent market penetration rate. That's more than double the normal rate for a community that builds a Y.But leaders of YMCA of the Roanoke Valley, the parent organization for Y facilities here, stress that the study results, while encouraging, only push the process forward to still more study."Building a Y is no small endeavor," said Kim Bratic, director of communications for YMCA of the Roanoke Valley. "We really take baby steps in this and try to make it as error proof as possible."Mark Johnson, president and CEO of the organization, said the Y's method is to try to talk a community out of wanting a Y. If they still want it, they know the enthusiasm and commitment mini storageo support one is really there."Now we have to turn that into a building model that would serve the community and be sustainable and then figure out what that would cost," Johnson said.His staff will look at YMCAs around the country in places similar to Botetourt County to learn more about what facilities and programs might work best.But the study made clear that Botetourt residents want an indoor swimming pool in the package.Alderson noted that both Lord Botetourt and James River high schools have swim teams that have to travel to Hollins University for practices and meets. And the school system would like to expand the swim teams into the middle schools, he said. Having a competition pool in the county would help.But Johnson said he perceives that residents see the Y as much more than a pool and a gym."They see it as an anchor for the whole community," he said.Once a rough price is put on the facility, the next step is to figure out if supporters can raise the money to get it built.Alderson is optimistic, but recognizes success is a long way off, and the enthusiasm apparent in the market study doesn't guarantee it."The early steps were quick and easy, but the steps now will be more difficult," he said. "We're not going to make a mistake here. If we get to a point where we see this thing is not feasible, we're going to cut out the lights and go home."Copyright: ___ (c)2013 The Roanoke Times (Roanoke, Va.) Visit The Roanoke Times (Roanoke, Va.) at .roanoke.com Distributed by MCT Information Servicesself storage
- Aug 31 Sat 2013 11:12
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Study: Botetourt residents want a YMCA in Daleville
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